Leading online resource for firefighters recognized for social media success, traffic growth
SAN FRANCISCO – FireRescue1.com, a leading online resource for firefighters, has been recognized by BtoB’s Media Business Magazine in its annual “10 Great Media Sites” issue. The fourth annual compilation aims to reflect current trends, technologies and strategies employed by the top players in digital media, with a special focus on investments and a commitment to the digital future.
FireRescue1 was recognized as the top site in the business-to-business Trade media category, alongside leading media companies in other categories, such as the Financial Times, ITWorld and Focus.com. In determining the list, sites were evaluated in a number of areas, including appearance; organization and navigation; search functionality; video and other multimedia content; and community/social media (Web 2.0) features. BtoB received a record number of nominations this year, with more than 60 sites submitting applications.
FireRescue1 was selected in part for its 27% increase in registered users as well as its stunning success in leveraging social media to add depth to the site as well as drive traffic and interaction off site. With more than 85,000 fans on Facebook, FireRescue1 has seen tremendous results both in referral traffic as well as branding since ramping up efforts a little over a year ago. The article also highlights new features recently added to the site, including FireRescue1’s The Kitchen Table, a blog aimed at recreating the informal discussion format of the firehouse.
“We are honored to be recognized by an entity as respected as BtoB for the success we’ve had in developing high quality web content and a best in class social media strategy. To be listed among such a high caliber group of sites says a great deal about the growth of FireRescue1 and its impact on the fire market in just five years,” said Alex Ford, CEO of the Praetorian Group, FireRescue1’s parent company. “This is a testament to the hard work and energy our team has put forth into making FireRescue1 a leading resource and online community for the firefighting world to share information, interact and connect.”
This is the second straight year that one of the Praetorian Group’s websites has been recognized by BtoB’s Media Business. Last year, FireRescue1’s sister website, Police1.com was selected as one of the “10 Great Media Sites” of 2009 in the Video/Multimedia category.
The July issue of Media Business is available now, and can be read online at www.btobonline.com.
About FireRescue1.com
With more than 210,000 registered members and 350,000 monthly unique visitors, FireRescue1.com serves the firefighting community by providing firefighters with the most complete range of information and resources available. FireRescue1 is supported by the Praetorian Group, the proven leader in online public safety resources. The experience and resources of the Praetorian Group has yielded a trusted and reliable online environment for the exchange of information between firefighters and departments from across the Unites States and around the world.
For information on advertising with FireRescue1, visit our advertising section online at www.firerescue1.com/fire-market-advertising/.
About The Praetorian Group
The Praetorian Group is the leading online media and technology company in the public safety market. Our properties are visited by more than a million first responders and public safety professionals every month. Praetorian owns and operates www.PoliceOne.com, www.FireRescue1.com, www.EMS1.com, www.CorrectionsOne.com and www.Homeland1.com. We are deeply committed to providing resources and cutting edge information that help first responders stay safer, become better informed and more effectively protect their communities.
For more information on The Praetorian Group, visit www.PraetorianGroup.com.