PRESS RELEASE
LONDON, Ontario — CRACKYL Media Inc., the leading media platform dedicated to firefighter health, wellness, and lifestyle, is proud to announce the formation of the CRACKYL Advisory Board — a collective of industry visionaries, experts, and cultural icons committed to advancing firefighter health, performance, leadership, and overall quality of life. The board will provide strategic insights, foster collaboration, and help shape CRACKYL’s mission to deliver meaningful solutions for the fire service.
The CRACKYL Advisory Board is distinguished by the diversity of its perspectives, bringing together fire service professionals, researchers, and health and wellness pioneers. Among its members are:
- Tony Horton, renowned fitness expert and founder of P90X, whose expertise in physical performance and resilience will help shape fitness-focused initiatives for firefighters.
- Dr. Sara Jahnke, Senior Principal Investigator at NDRI-USA, Inc. and Director of the Center for Fire, Rescue & EMS Health Research, who has led more than a dozen national studies exploring critical issues such as cancer, cardiovascular risk, behavioral health, and injury prevention among firefighters.
- Dr. David Frost, Assistant Professor at the University of Toronto, specializing in biomechanics, injury prevention, and firefighter wellness. Actively involved in the IAFF’s Wellness-Fitness Initiative (WFI) and the Peer Fitness Training Program, his research focuses on optimizing firefighter performance, movement, and long-term musculoskeletal health.
Through insight, consultation, and strategic guidance, Advisory Board members will play an integral role in shaping content, expanding CRACKYL’s impact, and strengthening partnerships that benefit the firefighting community. Their collective influence also helps introduce new financial resources into firefighter wellness — creating opportunities for growth, advocacy, and innovation.
“At CRACKYL, firefighter wellness isn’t just something we talk about — it’s something we take action on,” said Kory Pearn, Publisher and Editor-in-Chief of CRACKYL Magazine. “The Advisory Board is a powerful step forward in ensuring that firefighter health remains a top priority and evolves with the ever-changing demands of the fire service. By uniting some of the most respected voices in the industry, we’re fostering innovation, challenging outdated thinking, and creating real opportunities to support firefighters in every aspect of their lives.”
With CRACKYL Magazine, CRACKYL.com, and the CRACKYL mobile app as core platforms, the board will provide thought leadership that ensures firefighter wellness remains at the forefront of industry conversations. Through open dialogue and a shared commitment to action, the Advisory Board will help redefine the standard for firefighter media—offering relevant, solutions-based content that empowers firefighters to thrive both on and off duty.
For more information about the CRACKYL Advisory Board and its members, visit www.crackyl.com/advisory-board.
About CRACKYL Media Inc.
CRACKYL Media Inc. is North America’s leading firefighter wellness and lifestyle platform, delivering trusted content through its magazine, website, and mobile app. Designed by firefighters for firefighters, CRACKYL is committed to supporting the unique challenges of the fire service, helping firefighters achieve balance and well-being at home and in the firehouse.